About us

We are passionate about fashion, we design clothes focused on the male gay public with a lot of pride and love from Barcelona. As a result of our passion for fashion, successful brands such as ES Collection, Addicted or AD Fetish have been born, focused on the male gay public and specialized in underwear, swimwear, sports, etc.


Addicted was founded in 2009 in Barcelona, dedicating itself to the design, manufacturing and sale of men’s swimwear.

In a fairly short amount of time, the brand experienced rapid growth, aided by the success of the premier brand: ES Collection.

At the moment, there are more than 240 points of sale throughout the world where the brand can be found. Addicted is a recognised and independent label, easily differentiated from ES Collection.

For a few years now, Addicted has not only been designing swimwear, but has also been expanding its collection. Every year new underwear, swimwear and sportswear ranges are presented. Nowadays, Addicted is a model brand within men’s fashion, and more specifically, within the gay sector, one that comes to mind when thinking about gay men’s fashion.

As a consequence of the success of Addicted, AD Fetish is born, its sister brand and dedicated exclusively to fetish fashion. With a spicy and sexy style, AD Fetish has been welcomed by the community with open arms and today it is a reference brand in fashion and fetish articles.




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